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The Keebler Elf: A Sweet Marketing Icon: The Keebler Elf brings whimsy and nostalgia to the brand’s cookie and cracker campaigns.

From Baking Magic to Brand Magic: Why the Keebler Elf MattersImagine walking down the cookie aisle and spotting a tiny, mischievous elf peeking out from behind a tree—smiling, stirring a batch of

The Power of Social Media in Fast Food Marketing: Fast food brands leverage social media to create viral moments and engage younger audiences.

From Traditional Ads to Tweets That Trend: The Shift in Fast Food MarketingRemember the days when a flashy billboard or a TV commercial was the pinnacle of fast food advertising? Fast food chains

Burger King’s Whopper: A Marketing Masterclass: Burger King’s Whopper campaigns blend humor and bold flavors to capture consumer hearts.

Why the Whopper Isn’t Just Another BurgerImagine walking into a fast-food joint, scanning the menu, and your eyes immediately lock onto the Whopper. It’s more than just a burger; it’s a symbol

About me

Vikramjit Singh, based in Chandigarh, is an experienced e-commerce and digital commerce analyst with extensive knowledge in consumer psychology and online buying behaviors. With more than 9 years of