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McDonald’s Mascots: A Nostalgic Marketing Legacy: McDonald’s mascots like Hamburglar and Grimace evoke nostalgia while driving brand loyalty.

The Enduring Charm of McDonald’s MascotsThink back to your childhood memories of bright colors, catchy jingles, and those playful characters that populated the world of McDonald’s. For many, the

Miller Lite’s Taste-Driven Advertising: Miller Lite’s marketing emphasizes great taste with fewer calories, targeting beer enthusiasts.

Why Do Beer Lovers Often Feel Stuck Choosing Between Flavor and Calories?Anyone who’s enjoyed a cold beer on a sunny afternoon knows the delicate balance between savoring a rich, satisfying taste

Chipotle’s Creative Marketing Campaigns: Chipotle’s innovative campaigns, from games to social media, keep the brand fresh and engaging.

Why Staying Relevant in Today’s Market Is a Tough Challenge In a world overflowing with food choices, standing out in the fast-casual restaurant scene is no small feat. For a brand like

The Evolution of TV Advertising in the Digital Age: TV advertising adapts to digital platforms, blending traditional reach with modern targeting.

From Living Rooms to Laptops: Why TV Advertising Isn’t What It Used to BeRemember when a tv commercial was something you'd catch only during your favorite sitcom or right before the evening news?

Tubi’s Ad-Supported Streaming Model Explained: Tubi’s free, ad-supported streaming service is redefining how audiences consume content.

The Streaming World’s Growing Pains: Why Free Isn’t Always So SimpleHave you ever settled in for a movie night only to wonder, “Does Tubi have ads?” or found yourself frustrated because Tubi

The Rise of Meta AI in Marketing Innovation: Meta AI is transforming marketing with tools for personalized ads and consumer insights.

When Traditional Marketing Meets Its Digital MatchRemember the days when marketing campaigns relied heavily on broad-brush strategies—billboards plastered across highways, catchy jingles on the

About me

Vikramjit Singh, based in Chandigarh, is an experienced e-commerce and digital commerce analyst with extensive knowledge in consumer psychology and online buying behaviors. With more than 9 years of