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The Marketing Genius of Garage Beer: Garage Beer’s relatable branding taps into casual, community-driven beer culture.

Why So Many Beer Brands Miss the Mark in a Crowded MarketWalk into any liquor store or bar, and the sheer number of beer options can feel overwhelming—big names with flashy labels, artisanal brews

Why Target’s Santa Campaigns Are Holiday Hits: Target’s Santa-themed campaigns blend festive cheer with clever marketing strategies.

The Magic Behind Target Santa: More Than Just a Seasonal MascotEvery year, as the holiday season rolls around, one figure seems to pop up everywhere in our living rooms, social feeds, and even in our

The Art of Video Marketing in the Digital Era: Video marketing captivates audiences with storytelling and dynamic visuals across platforms.

Why Traditional Marketing Struggles to Keep Up in a Fast-Paced WorldHave you ever scrolled through your social media feed and stopped at a video that instantly grabbed your attention? Perhaps it was

Joe Jonas: From Music to Marketing Muse: Joe Jonas’s celebrity status amplifies brand campaigns with authenticity and charm.

The Curious Case of Celebrity Influence Beyond MusicWhen you hear the name Joe Jonas, your mind likely flashes to chart-topping hits, sold-out tours, and the indelible pop culture footprint left by

The Influence of Gen X in Modern Marketing: Gen X’s unique blend of skepticism and nostalgia shapes targeted marketing strategies.

Understanding Gen X: Who They Are and Why They MatterWhen marketers talk about Gen X, many wonder, “Gen X co to?”—in other words, what exactly is this elusive generation, and why should they

How Brands Use Nostalgia to Win Hearts: Nostalgia-driven campaigns, from retro logos to 90s snacks, evoke powerful emotions.

Why Do We Keep Coming Back to the Past?Have you ever caught yourself scrolling through social media and suddenly stopped at a post featuring an old cartoon character or a vintage candy wrapper? Maybe

About me

Vikramjit Singh, based in Chandigarh, is an experienced e-commerce and digital commerce analyst with extensive knowledge in consumer psychology and online buying behaviors. With more than 9 years of